Aproximación metodológica al estudio de la innovación en periodismo

Authors

  • Miguel Carvajal Miguel Hernández University
  • Félix Arias Miguel Hernández University.
  • Samuel Negredo University of Navarra
  • Avelino Amoedo PhD. Professor at Journalism Projects Department. School of Communication. University of Navarra.

DOI:

https://doi.org/10.15847/obsOBS932015793

Keywords:

Innovación, puncak, periodismo online, tipología, startups periodísticas, sewa villa

Abstract

En este artículo proponemos una metodología para analizar y clasificar distintos casos de innovación en periodismo. Además de analizar este concepto y de repasar los principales debates sobre el asunto, queremos establecer unos criterios homogéneos que faciliten la tarea del análisis de la innovación dentro de las organizaciones periodísticas. Para diseñar esta herramienta, consideramos que las cuatro áreas principales de la innovación son: a) el producto o el servicio en sí mismo; b) los procesos de producción y distribución; c) la naturaleza de la organización o el equipo; d) las acciones y estrategias de comercialización y marketing. Estas cuatro áreas concuerdan con la tradición de la teoría económica e industrial y la revisión de la bibliografía específica en periodismo. La clasificación que proponemos servirá, primero, para alimentar una base de datos que recoja innovaciones específicas en distintos medios, iniciativas o casos y, segundo, una base de datos que registre información sobre el medio, sewa villa di puncak empresa o agente que implementa la innovación. Con esta propuesta, los investigadores serán capaces de describir y señalar innovaciones concretas y de medir el origen, la estrategia, la naturaleza y el grado de innovación de cada una de esas iniciativas periodísticas. De esta manera, contribuimos no solo al conocimiento de casos particulares, sino también a entender mejor la transformación de los distintos aspectos de la industria periodística.

Author Biographies

Miguel Carvajal, Miguel Hernández University

PhD. Head of the Master Program of Innovation in Journalism. Professor at the Social Sciences Department in Miguel Hernández University (Elche).

Félix Arias, Miguel Hernández University.

PhD. Lecturer at Social Sciences Department. Miguel Hernández University.

Samuel Negredo, University of Navarra

PhD. Professor at Journalism Projects Department. School of Communication. University of Navarra.

Avelino Amoedo, PhD. Professor at Journalism Projects Department. School of Communication. University of Navarra.

University of Navarra

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Published

2015-09-04

How to Cite

Carvajal, M., Arias, F., Negredo, S., & Amoedo, A. (2015). Aproximación metodológica al estudio de la innovación en periodismo. Observatorio (OBS*), 9(3). https://doi.org/10.15847/obsOBS932015793

Issue

Vol. 9 No. 3 (2015)

Section

Articles

License

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