The perceived value of videos in newspapers on iPad

Authors

  • Teresa Nozal Cantarero Universidade da Coruña
  • Ana González Neira Universidade da Coruña
  • Antonio Sanjuán Pérez Universidade da Coruña

DOI:

https://doi.org/10.15847/obsOBS912015779

Keywords:

journalism, tablet, videos, perception, qualitative studies, perceived value

Abstract

This work sets out to analyse the perceived value of the videos inserted in paid-for editions of tablet newspapers. It is a qualitative investigation centred on a user profile defined by two parameters: regular reading of paid-for journalistic content and familiarisation with the iPad device. The object of this study is the video content inserted in the publication El Mundo in Orbyt. The results demonstrate that the sample subjects find that the videos do not give added journalistic value.

Author Biographies

Teresa Nozal Cantarero, Universidade da Coruña

Contratada doctora de la Facultad de Comunicación

Ana González Neira, Universidade da Coruña

Contratada doctora de la Facultad de Comunicación

Antonio Sanjuán Pérez, Universidade da Coruña

Titular de la Facultad de Comunicación

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Published

2015-02-06

How to Cite

Nozal Cantarero, T., González Neira, A., & Sanjuán Pérez, A. (2015). The perceived value of videos in newspapers on iPad. Observatorio (OBS*), 9(1). https://doi.org/10.15847/obsOBS912015779

Issue

Vol. 9 No. 1 (2015)

Section

Articles

License

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