About Pandora and other streaming music services: the new active consumer on radio

Authors

  • João Paulo Meneses ISLA-Gaia

DOI:

https://doi.org/10.15847/obsOBS612012511

Keywords:

Radio, Digital Music, Young people, active consumption, Pandora,

Abstract

For decades, radio and music have had a perfect wedding. Now the digitalization created alternatives that also transformed the role of the consumer, from passive to active one; streaming music channels let you choose when you want to listen and even what music to hear. In this paper we relate these new challenges with the responsiveness of the traditional radio

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Published

2012-03-15

How to Cite

Meneses, J. P. (2012). About Pandora and other streaming music services: the new active consumer on radio. Observatorio (OBS*), 6(1). https://doi.org/10.15847/obsOBS612012511

Issue

Vol. 6 No. 1 (2012)

Section

Articles

License

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