About Pandora and other streaming music services: the new active consumer on radio

João Paulo Meneses

Abstract


For decades, radio and music have had a perfect wedding. Now the digitalization created alternatives that also transformed the role of the consumer, from passive to active one; streaming music channels let you choose when you want to listen and even what music to hear. In this paper we relate these new challenges with the responsiveness of the traditional radio

Keywords


Radio; Digital Music; Young people; active consumption; Pandora;

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DOI: https://doi.org/10.15847/obsOBS612012511