Definindo a agenda dos agenda-setters: estratégias, oportunidades e constrangimentos ao agendamento mediático na era das Tecnologias da Informação e Comunicação

Authors

  • Pedro Pereira Neto Escola Superior de Comunicação Social, Instituto Universitário de Lisboa (ISCTE-IUL), Centro de Investigação e Estudos de Sociologia (CIES-IUL), Lisboa, Portugal

DOI:

https://doi.org/10.15847/obsOBS522011484

Keywords:

agenda-setting, communication, media, environment, collective action

Abstract

A tese defendida neste trabalho joga-se no primeiro dos quadros que Viana (1995) considera constituírem o ciclo de vida das políticas públicas1, ou seja, sobre o agendamento enquanto dimensão de acção inscrita no conceito de influência. Pretende-se a equação das estratégias, oportunidades e constrangimentos colocados actualmente às organizações que pretendem inserir na agenda mediática determinados temas, a partir de uma releitura e revalorização do conceito de agenda-setting, numa era em que as Tecnologias de Informação e Comunicação se revelam instrumentos incontornáveis de acção política.

Author Biography

Pedro Pereira Neto, Escola Superior de Comunicação Social, Instituto Universitário de Lisboa (ISCTE-IUL), Centro de Investigação e Estudos de Sociologia (CIES-IUL), Lisboa, Portugal

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Published

2011-06-14

How to Cite

Neto, P. P. (2011). Definindo a agenda dos agenda-setters: estratégias, oportunidades e constrangimentos ao agendamento mediático na era das Tecnologias da Informação e Comunicação. Observatorio (OBS*), 5(2). https://doi.org/10.15847/obsOBS522011484

Issue

Vol. 5 No. 2 (2011)

Section

Articles

License

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