Mediação digital para a inovação territorial: um estudo de caso múltiplo em redes sociais digitais

Authors

DOI:

https://doi.org/10.15847/obsOBS13420191435

Keywords:

Comunicação, Mediação digital, Inovação territorial de base comunitária, Redes sociais digitais.

Abstract

As redes sociais digitais são espaços infocomunicacionais contemporâneos que estão a influenciar o desenvolvimento social e económico dos territórios. No entanto, o papel das redes sociais digitais nos processos de inovação territorial de base comunitária ainda não foi suficientemente explorado, carecendo de aprofundamento dada a escassez de estudos científicos e de publicações sobre este tema. Neste artigo procura-se contribuir para a compreensão do papel das redes sociais digitais na promoção de cenários efetivos de inovação territorial nas áreas do Turismo e da Saúde e Bem-estar. Neste sentido, realizou-se um benchmarking do uso das redes sociais (Facebook, Twitter e Youtube) de iniciativas locais, na tentativa de identificar exemplos de boas práticas de utilização destas redes para a dinamização de projetos de inovação territorial. Embora as redes sociais selecionadas se distingam pelo número de seguidores e tenham diferentes níveis de envolvimento e colaboração entre os utilizadores, pudemos observar, neste levantamento de dados, os principais fatores motivadores para a participação das iniciativas estudadas. Pese embora a especificidade dos casos estudados, considera-se que o estudo apresenta um contributo para construir uma visão mais analítica sobre as práticas de gestão das redes sociais; os resultados alcançados poderão ser utilizados para extrair recomendações para a consolidação efetiva de estratégias que visam a promoção da capacidade de iniciativa das comunidades locais.

Author Biographies

Oksana Tymoshchuk, University of Aveiro

Department of Communication and Art, Digimedia - Digital Media and Interaction

Ana Margarida Almeida, University of Aveiro

Department of Communication and Art, Digimedia - Digital Media and Interaction University of Aveiro

Fernando Ramos, University of Aveiro

Department of Communication and Art, Digimedia - Digital Media and Interaction University of Aveiro

Luis Pedro, University of Aveiro

Department of Communication and Art, Digimedia - Digital Media and Interaction University of Aveiro

Paula Alexandra Silva, University of Aveiro

Department of Communication and Art, Digimedia - Digital Media and Interaction University of Aveiro

Denis Renó, University of Aveiro/DigiMedia

Department of Communication and Art, Digimedia - Digital Media and Interaction University of Aveiro

Downloads

Published

2019-12-05

How to Cite

Tymoshchuk, O., Almeida, A. M., Ramos, F., Pedro, L., Silva, P. A., & Renó, D. (2019). Mediação digital para a inovação territorial: um estudo de caso múltiplo em redes sociais digitais. Observatorio (OBS*), 13(4). https://doi.org/10.15847/obsOBS13420191435

Issue

Vol. 13 No. 4 (2019)

Section

Articles

License

Observatorio (OBS*) has an academic journal profile. As such, it is dedicated to the open exchange of its contents, and freely available to individuals and institutions without charge or formal permission. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. Authors will not be charged for publication or submission to this journal. Authors who publish in Observatorio (OBS*) will release their contributions under the Creative Commons Attribution-NonCommercial-2.0 generic. This licence allows anyone to copy and distribute the article for non-commercial purposes provided that appropriate attribution is given - being the author the copyright holder. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: • Collect and preserve currently accessible materials; • Use material consistent with original license terms; • Provide copies to other LOCKSS appliances for purposes of audit and repair. Fair use of a copyrighted work, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: 1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; 2. the nature of the copyrighted work; 3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; & 4. the effect of the use upon the potential market for or value of the copyrighted work. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. In accord with these provisions, the OBS journal believes in the vigorous assertion and defense of Fair Use by scholars engaged in academic research, teaching and non-commercial publishing. Thus, we view the inclusion of “quotations” from existing print, visual, audio and audio-visual texts to be appropriate examples of Fair Use, as are reproductions of visual images for the purpose of scholarly analysis. We encourage authors to obtain appropriate permissions to use materials originally produced by others, but do not require such permissions as long as the usage of such materials falls within the boundaries of Fair Use.