La importancia de la audiencia en diferido frente a la audiencia lineal en la televisión en España

Authors

DOI:

https://doi.org/10.15847/obsOBS12420181295

Keywords:

audiencia en diferido, audiencia lineal, vídeo bajo demanda, televisión, géneros televisivos.

Abstract

Esta investigación intenta cuantificar la importancia de la audiencia en diferido frente a la audiencia lineal o tradicional en el mercado televisivo en España desde una nueva perspectiva basada en la audiencia acumulada de los programas analizados. Planteamos tres hipótesis de investigación: la H1 asegura que el peso de la audiencia en diferido en España continúa siendo muy reducido cuantitativamente frente a la audiencia tradicional; la H2 determina que los géneros con mayor número de telespectadores acumulados en diferido son los vinculados a la ficción frente a los de actualidad y entretenimiento; y la H3 afirma que las series españolas generan más audiencia en diferido que las extranjeras. Para comprobar las hipótesis proponemos una metodología basada en el estudio de los 10 programas más vistos en diferido durante nueve meses pero, en este caso, nos centraremos en la audiencia acumulada de los programas y no en su frecuencia. Concluiremos que la audiencia en diferido tiene más peso de lo que pensábamos porque ya está transformando, en algunos casos, la manera en la que se determina si un programa o no ha tenido éxito. También concluiremos que los géneros de ficción son los que obtienen mayor audiencia en diferido y, primordialmente, las series españolas por el interés que el contenido local también genera en Internet.

Author Biographies

Jorge Gallardo-Camacho, University Camilo Jose Cela

Associate Professor of the Department of Audiovisual Communication of Universidad Camilo José Cela

Eva Lavín, Universidad Rey Juan Carlos

Postdoctoral researcher at Department of Communication Sciences and Sociology of University Rey Juan Carlos

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Published

2018-11-26

How to Cite

Gallardo-Camacho, J., & Lavín, E. (2018). La importancia de la audiencia en diferido frente a la audiencia lineal en la televisión en España. Observatorio (OBS*), 12(4). https://doi.org/10.15847/obsOBS12420181295

Issue

Vol. 12 No. 4 (2018)

Section

Articles

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