Os Grandes Grupos Familiares de Comunicación Cambian de Paso

Francisco Campos

Abstract


Os grandes grupos de comunicación seguen sendo empresas de propiedade e control familiar, nalgúns casos cunha traxectoria de preto de dous séculos e sagas de cinco ou seis xeracións. Medio cento de grandes grupos mediáticos mundiais de propiedade familiar concentran unha producción de máis de 200.000 millóns de euros e 1.250.000 empregos directos. Os procesos de transformación e concentración que se están a dar no seo das industrias culturais obríganlles a cambiar de paso e adaptar as súas estruturas e estratexias ós cambios na cadea de valor, nos modelos de negocio e características da nova economía en rede xerada arredor da información, o entretemento, a creatividade e o coñecemento. Nese tránsito mudan as lóxicas de xestión e entran novos axentes e actores alleos á empresa tradicional de comunicación. Concentración e reestruturación que afondan tamén no debate sobre o pluralismo e a independencia editorial.

A Study of Family Ownership and its Evaluation in the Media-Communication Sector

The relationship between a family-owned company and its owning family forms are still a dominant type of organization within all kinds of economic sectors. We can find a perfect example of this in the Media-Communication sector. Half a hundred of large international groups (with earned revenues reaching more than 200,000 million euros per year and employing more than 1.200.000 workers) are predominantly still owned by founding family members. In some cases these groups have been founded more than two centuries ago. In Spain, major Media-Communication entities and groups are also owned and controlled by dynasties that have been present for the last hundred years. Considering the importance of its historic and economic influence, family-owned companies in the Media sector have not been sufficiently studied and analyzed. This article frames, reviews and characterizes the family ownership and governance model in the Media sector, focusing mainly on the Spanish setting.

Keywords


Empresa familiar, economía reticular, cadea de valor, concentración, pluralismo e independencia editorial, Family-owned Company, Media-Communication Groups, Family Succession, Business and Family Relationships

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DOI: https://doi.org/10.15847/obsOBS212008106