O desenvolvimento da TV não linear e a desprogramação da grelha

Authors

  • Valdecir Becker Universidade Federal da Paraíba
  • Jorge Abreu Universidade de Aveiro
  • João Nogueira Universidade de Aveiro
  • Bernardo Cardoso Portugal Telecom

DOI:

https://doi.org/10.15847/obsOBS12120181007

Keywords:

Catch-up TV, grelha de programação, vídeo on-demand, TV em direto.

Abstract

Este artigo discute as mudanças em curso na televisão, acentuadas pelo aumento da oferta de conteúdos fornecidos on-demand. Tais conteúdos são disponibilizados, principalmente, por operadores de TV por assinatura, possibilitando uma experiência de TV não linear. Para caracterizar o cenário internacional da oferta de conteúdos de TV não linear, realizou-se uma pesquisa em 62 países que permitiu catalogar as diversas tipologias de serviços oferecidos. Complementarmente, foi feita uma revisão detalhada da literatura referente ao tema que evidenciou a inexistência de levantamentos similares. Desta forma, pode-se constatar a crescente oferta de serviços de TV não linear, comportando dois efeitos: 1. uma migração da audiência televisiva para estes serviços, com mudanças estruturais, ainda que incipientes, na organização dos programas e das narrativas; 2. um fortalecimento da televisão em direto (ao vivo) na TV tradicional, linear. Neste enquadramento, o presente artigo fornece bases empíricas para análises teóricas aprofundadas, discutindo um tema ainda incipiente nas ciências da comunicação e áreas correlacionadas.

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Published

2018-03-01

How to Cite

Becker, V., Abreu, J., Nogueira, J., & Cardoso, B. (2018). O desenvolvimento da TV não linear e a desprogramação da grelha. Observatorio (OBS*), 12(1). https://doi.org/10.15847/obsOBS12120181007

Issue

Vol. 12 No. 1 (2018)

Section

Articles

License

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