Sanjuán Pérez, Antonio, José Juan Videla Rodríguez, and Sandra Martínez Costa. “PERCEPCIÓN DE CAMPAÑAS DESTINADAS A CREAR IMAGEN CULTURAL DE MARCA”. Observatorio (OBS*) 10, no. 4 (December 29, 2016). Accessed February 1, 2023. https://obs.obercom.pt/index.php/obs/article/view/866.