Martín García, Noemí, Inés Arranz Rodríguez, and Eglee Ortega Fernandez. “Television Advertising in Spain: Cost, Profitability and Commercial Scenarios”. Observatorio (OBS*) 18, no. 3 (September 28, 2024). Accessed November 21, 2024. https://obs.obercom.pt/index.php/obs/article/view/2385.