Qing, Shenglan, and Emili Prado. “Advertisements and Engagement Strategies on a Cross-Media Television Event: A Case Study of Tmall Gala”. Observatorio (OBS*) 14, no. 2 (June 2, 2020). Accessed November 24, 2024. https://obs.obercom.pt/index.php/obs/article/view/1602.