MECINAS CANTOS, Rocío; MARTÍNEZ RUIZ, María del Pilar. Perceived value and loyalty to WeChat: evidence from a sample of Chinese entrepreneurs living in Spain . Observatorio (OBS*), [S. l.], v. 18, n. 2, 2024. DOI: 10.15847/obsOBS18220242343. Disponível em: https://obs.obercom.pt/index.php/obs/article/view/2343. Acesso em: 15 jul. 2024.