QING, Shenglan; PRADO, Emili. Advertisements and Engagement Strategies on a Cross-media Television Event: A Case Study of Tmall Gala. Observatorio (OBS*), [S. l.], v. 14, n. 2, 2020. DOI: 10.15847/obsOBS14220201602. Disponível em: https://obs.obercom.pt/index.php/obs/article/view/1602. Acesso em: 29 mar. 2024.