MIYOSHI, Carola Ysabel. Media consumption and advertising effectiveness in Generations Z and Alpha: influencers, eWOM and social validation in the digital persuasive ecosystem. Observatorio (OBS*), [S. l.], 2026. DOI: 10.15847/OBS20262854. Disponível em: https://obs.obercom.pt/index.php/obs/article/view/2854. Acesso em: 28 oct. 2026.