GUTIÉRREZ-ARAGÓN, Óscar; FONDEVILA-GASCÓN, Joan-Francesc; GARCÍA-VIDAL, Annabel; PAREDES-VERASTEGUI, Elizabeth; BERBEL-GIMÉNEZ , Gaspar. Influence of sensory marketing on the purchasing behavior of centennials and millennials in the fast fashion sector. Observatorio (OBS*), [S. l.], v. 20, n. 2, 2026. DOI: 10.15847/OBS20262715. Disponível em: https://obs.obercom.pt/index.php/obs/article/view/2715. Acesso em: 2 jul. 2026.