CORTÉS QUESADA, Jose Antonio; GARCÍA-RIVERO , Ainhoa; FERNÁNDEZ-GÓMEZ , Erika. When streaming incorporates ads: an analysis of Prime Video Spain’s advertising model. Observatorio (OBS*), [S. l.], 2026. DOI: 10.15847/OBS20262663. Disponível em: https://obs.obercom.pt/index.php/obs/article/view/2663. Acesso em: 16 aug. 2026.