GUERRERO OCHOA, Vania Alessandra; DIEZ PACHAS, Elsa Magdalena; DAMIAN-CHUMBE, Felimon Angel; TURRIATE GUZMAN, Adriana Margarita. The relational marketing of a K-pop group and the loyalty of the Peruvian fandom . Observatorio (OBS*), [S. l.], v. 19, n. 4, 2025. DOI: 10.15847/obsOBS19420252578. Disponível em: https://obs.obercom.pt/index.php/obs/article/view/2578. Acesso em: 11 aug. 2026.