NWANKWO-OJIONU, Chimeziem Elijah; NOR AZURA ADZHARUDDIN; MONIZA WAHEED; AZLINA MOHD KHIR; EMEM CHIMEZIEM ELIJAH. Impact of creative ambiguous cue strategies on consumer purchase decisions. Observatorio (OBS*), [S. l.], v. 19, n. 1, 2025. DOI: 10.15847/obsOBS19120252470. Disponível em: https://obs.obercom.pt/index.php/obs/article/view/2470. Acesso em: 30 apr. 2026.