Amateur subtitling in a dubbing country: The reception of Iranian audience

Authors

  • Masood Khoshsaligheh Ferdowsi University of Mashhad
  • Saeed Ameri Ferdowsi University of Mashhad
  • Binazir Khajepoor Concordia University
  • Farzaneh Shokoohmand Ferdowsi University of Mashhad

DOI:

https://doi.org/10.15847/obsOBS13320191439

Keywords:

amateur subtitling, non-professional subtitling, reception, audience, audiovisual translation, Iran

Abstract

Although dubbing is the official and dominant modality of translating foreign films and television series in Iran, amateur subtitling has been increasingly used by the Iranian audience for audiovisual products that are not dubbed, or at least not soon enough or not without substantial ‘cultural appropriation.’ Given the increasing attention paid to viewers’ reception in the domain of audiovisual translation, this study attempts to explore the reception of Iranian viewers of the non-professional subtitling into Persian. Both qualitative and quantitative approaches were employed for the present research. Initially, the qualitative analysis of the focus groups conducted with consumers of such products suggested five main themes: translational, translatorial and technical expectations as well as the advantages and disadvantages. The quantitative analysis of the survey data confirmed the five themes in the second phase of the study.

Author Biographies

Masood Khoshsaligheh, Ferdowsi University of Mashhad

Associate Professor in Translation Studies

Saeed Ameri, Ferdowsi University of Mashhad

Ph.D. Candidate in Translation Studies

Binazir Khajepoor, Concordia University

Graduate Student in Creative Writing

Farzaneh Shokoohmand, Ferdowsi University of Mashhad

Ph.D. Candidate in Translation Studies

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Published

2019-08-27

How to Cite

Khoshsaligheh, M., Ameri, S., Khajepoor, B., & Shokoohmand, F. (2019). Amateur subtitling in a dubbing country: The reception of Iranian audience. Observatorio (OBS*), 13(3). https://doi.org/10.15847/obsOBS13320191439

Issue

Vol. 13 No. 3 (2019)

Section

Articles

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