Capacidad predictiva de Twitter, impacto electoral y actividad en las elecciones al Parlamento de Galicia: un análisis con la herramienta LIWC

Authors

  • José Rúas-Araújo Universidade de Vigo
  • Iván Puentes-Rivera Universidade de Vigo
  • María Isabel Míguez-González Universidade de Vigo

DOI:

https://doi.org/10.15847/obsOBS1022016893

Keywords:

Twitter, politics, elections, speech, LIWC

Abstract

Diversos estudios tratan de comprobar la capacidad predictiva y de influencia de Twitter en procesos electorales. En este marco, el presente artículo ofrece un análisis comparativo de la actividad en Twitter de los partidos políticos y candidatos durante las últimas elecciones autonómicas celebradas en Galicia (5.353 tweets analizados) con el objetivo de encontrar semejanzas o diferencias significativas y determinar si existen patrones estratégicos y comunes en cuanto a su utilización, tanto en el contexto en el que son publicados como en el aspecto cognitivo y emocional, aplicando la herramienta “Linguistic Inquiry and Word Count” (LIWC). El estudio concluye que se apuesta más por usar las cuentas de partidos que las de los candidatos, que los temas dominantes de campaña son los genéricos y que no se puede establecer una relación causa-efecto entre el incremento de uso de Twitter y unos mejores resultados electorales, ya que uno y otro se observan, incluso, como inversamente proporcionales.

Author Biographies

José Rúas-Araújo, Universidade de Vigo

Grupo de Investigación NECOM: Neurocomunicación, Publicidade e Política.

Iván Puentes-Rivera, Universidade de Vigo

Grupo de Investigación NECOM: Neurocomunicación, Publicidade e Política.

María Isabel Míguez-González, Universidade de Vigo

Grupo de Investigación NECOM: Neurocomunicación, Publicidade e Política.

Downloads

Published

2016-06-01

How to Cite

Rúas-Araújo, J., Puentes-Rivera, I., & Míguez-González, M. I. (2016). Capacidad predictiva de Twitter, impacto electoral y actividad en las elecciones al Parlamento de Galicia: un análisis con la herramienta LIWC. Observatorio (OBS*), 10(2). https://doi.org/10.15847/obsOBS1022016893

Issue

Vol. 10 No. 2 (2016)

Section

Articles

License

Observatorio (OBS*) has an academic journal profile. As such, it is dedicated to the open exchange of its contents, and freely available to individuals and institutions without charge or formal permission. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. Authors will not be charged for publication or submission to this journal. Authors who publish in Observatorio (OBS*) will release their contributions under the Creative Commons Attribution-NonCommercial-2.0 generic. This licence allows anyone to copy and distribute the article for non-commercial purposes provided that appropriate attribution is given - being the author the copyright holder. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: • Collect and preserve currently accessible materials; • Use material consistent with original license terms; • Provide copies to other LOCKSS appliances for purposes of audit and repair. Fair use of a copyrighted work, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: 1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; 2. the nature of the copyrighted work; 3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; & 4. the effect of the use upon the potential market for or value of the copyrighted work. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. In accord with these provisions, the OBS journal believes in the vigorous assertion and defense of Fair Use by scholars engaged in academic research, teaching and non-commercial publishing. Thus, we view the inclusion of “quotations” from existing print, visual, audio and audio-visual texts to be appropriate examples of Fair Use, as are reproductions of visual images for the purpose of scholarly analysis. We encourage authors to obtain appropriate permissions to use materials originally produced by others, but do not require such permissions as long as the usage of such materials falls within the boundaries of Fair Use.