The perceived value of videos in newspapers on iPad

Teresa Nozal Cantarero, Ana González Neira, Antonio Sanjuán Pérez


This work sets out to analyse the perceived value of the videos inserted in paid-for editions of tablet newspapers. It is a qualitative investigation centred on a user profile defined by two parameters: regular reading of paid-for journalistic content and familiarisation with the iPad device. The object of this study is the video content inserted in the publication El Mundo in Orbyt. The results demonstrate that the sample subjects find that the videos do not give added journalistic value.


journalism; tablet; videos; perception; qualitative studies; perceived value

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