A clearer picture: Towards a new framework for the study of cultural transduction in audiovisual market trades.

Authors

  • Enrique Uribe-Jongbloed Universidad de La Sabana
  • Hernán David Espinosa-Medina Universidad de La Sabana

DOI:

https://doi.org/10.15847/obsOBS812014707

Keywords:

Cultural proximity, Cultural translation, Cultural transduction, Audiovisual markets, Flow and contra-flow, Television

Abstract

This paper presents a theoretical and methodological revision which clarifies and organizes the concepts on the trade of audiovisual products between different cultural markets. It explores the concept of cultural proximity (Straubhaar, 1991) and the latest discussions on cultural translation (Conway, 2012) and cultural universals and lacunae (Rohn, 2010, 2011). After analyzing the various academic perspectives, the paper proposes a new framework, which defines more clearly the terminology, thus making a tool for comparative studies of audiovisual trade. This framework is divided into four aspects: market, product, people and process. Previous concepts are narrowed down and new concepts are developed to fill in the conceptual gaps.

Author Biographies

Enrique Uribe-Jongbloed, Universidad de La Sabana

Assistant Professor, Faculty of Communication, Universidad de La Sabana

Hernán David Espinosa-Medina, Universidad de La Sabana

Junior Lecturer

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Published

2014-02-26

How to Cite

Uribe-Jongbloed, E., & Espinosa-Medina, H. D. (2014). A clearer picture: Towards a new framework for the study of cultural transduction in audiovisual market trades. Observatorio (OBS*), 8(1). https://doi.org/10.15847/obsOBS812014707

Issue

Vol. 8 No. 1 (2014)

Section

Articles

License

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