Audience Behavior after the Advertising Blackout in Spain: a first balance

Authors

  • Natalia Quintas

DOI:

https://doi.org/10.15847/obsOBS712013636

Keywords:

RTVE, Audience, Advertising, Television, Audience share

Abstract

The first of January 2010 the abolishment of commercial advertising took place in the Spanish Television. This study analyzes how it has affected the situation to the Spanish audience (public and private generalist channels), as well as to relate the audience share with the time of advertising scheduled in these channels

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Published

2013-03-12

How to Cite

Quintas, N. (2013). Audience Behavior after the Advertising Blackout in Spain: a first balance. Observatorio (OBS*), 7(1). https://doi.org/10.15847/obsOBS712013636

Issue

Vol. 7 No. 1 (2013)

Section

Articles

License

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