Audience Behavior after the Advertising Blackout in Spain: a first balance

Natalia Quintas

Abstract


The first of January 2010 the abolishment of commercial advertising took place in the Spanish Television. This study analyzes how it has affected the situation to the Spanish audience (public and private generalist channels), as well as to relate the audience share with the time of advertising scheduled in these channels

Keywords


RTVE; Audience; Advertising; Television; Audience share

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DOI: https://doi.org/10.15847/obsOBS712013636