The boom and the establishment of “blogs” in online regional press in Spain

Mª Victoria Carrillo, Ana Castillo, Concepción María Jiménez-Fernández

Abstract


This article presents a comparative study about the evolution of the use of blogs in Spanish regional press to analyse if the performance of blogs has changed significantly on the basis of the content and the level of updating in recent years. A first analysis was conducted in 2006 when the boom of this phenomenon. Following a new analysis in 2009, this work carries out a comparison of the evolution of the same performance parameters in both years. It can be stated that no clear evolution patterns exist, that the number of blogs has no relation with the updating of these in either of the periods (the beginning period or the establishment period) and that the main difference detected is that in 2006 more attention was paid to the personal contents that provided blogs with the indisputable character of a tool for personal expression, while in 2009 bloggers appeared to be more interested in what is local and current.

Keywords


Weblogs; Online journalism; Local press

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DOI: https://doi.org/10.15847/obsOBS642012614