Internet, Televisión y Convergencia: nuevas pantallas y plataformas de contenido audiovisual en la era digital. El caso del mercado audiovisual online en España

Authors

  • Cristina del Pino University Carlos III. Madrid, Spain
  • Elsa Aguado University Carlos III. Madrid, Spain

DOI:

https://doi.org/10.15847/obsOBS642012590

Keywords:

Internet, Television, Users, New Platforms, Digital Age

Abstract

El debate de la convergencia de la televisión y los contenidos audiovisuales en la red está servido, en medio del convulso panorama que aflora como consecuencia de los nuevos hábitos de consumo de nuevas plataformas a través de Internet. La actual situación permite el surgimiento de iniciativas empresariales y modelos de negocio, que sustentan el presente trabajo que se articula en dos partes. En la primera de ellas, se aborda un recorrido en profundidad en donde se ofrecen las últimas cifras y referencias sobre el sector audiovisual en Internet, cultura de la red y perfil del usuario digital, que entendemos resulta fundamental para contextualizar el punto de partida de la segunda parte. En ésta, se ofrecen los casos de la plataforma Netflix, tanto por su liderazgo en Estados Unidos en el mercado de vídeo bajo demanda e influencia internacional, como por el comportamiento del mercado audiovisual español en Internet, de ahí que abordemos también el caso español.Este análisis se justifica partiendo de la realidad de que la citada plataforma se ha convertido en un referente tanto para las webs de las cadenas de televisión como para videoclubs online del país, que intentan posicionarse antes de la llegada de compañías extranjeras.

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Published

2012-12-29

How to Cite

Pino, C. del, & Aguado, E. (2012). Internet, Televisión y Convergencia: nuevas pantallas y plataformas de contenido audiovisual en la era digital. El caso del mercado audiovisual online en España. Observatorio (OBS*), 6(4). https://doi.org/10.15847/obsOBS642012590

Issue

Vol. 6 No. 4 (2012)

Section

Articles

License

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