Estrategia para la implantación del Test de Valor Público en España: propuesta de procedimiento

Authors

  • Dimitrina Jivkova Semova Complutense University (Madrid)

DOI:

https://doi.org/10.15847/obsOBS512011471

Keywords:

public broadcasting, public service activity, public value, market impact.

Abstract

Resumen En este artículo partiendo de la experiencia de otros países europeos se propone una estrategia concreta para la implantación del Test de Valor Público en España. Se trata de un mecanismo puesto en marcha en los últimos años con el fin de evaluar la nueva oferta de la radiotelevisión pública. El servicio público debe proporcionar un valor público que puede y debe ser medido y evaluado. Un Test de Valor Público debe ser aplicado antes de tomar una decisión para hacer cualquier cambio significativo: esto puede incluir la introducción de un nuevo servicio o su interrupción. El Public Value Test en Reino Unido incluye dos etapas principales: evaluación del valor público y evaluación del impacto en el mercado. Durante el proceso y antes de adoptar una decisión se realizan consultas con los ciudadanos y con el sector privado. El Drei-Stufen-Test en Alemania aumenta la importancia de los órganos de control interno sobre la radiotelevisión pública, sin embargo, existe la necesidad de incluir en el proceso a un organismo compuesto por expertos externos, sobre todo para las cuestiones de mercado. Otro aspecto por mejorar en el Drei-Stufen-Test debe ser la introducción de un mecanismo que tenga en cuenta las opiniones del sector privado. Abstract In this article we propose a strategy for implementing the Public Value Test in Spain taking into account the experience of other European countries. This is a mechanism put in place in recent years in order to evaluate the new offer of public broadcasting. Any public service should provide a public value that can and should be measured and evaluated. The Public Value Test must be applied before making a decision about any significant change: this can include introducing a new service or discontinuing an existing one. The Public Value Test in the UK comprises two elements – a Public Value Assessment and a Market Impact Assessment. License fee payers and industry are consulted during the process and before any final decision is made. The “Three-Step Test” (Drei-Stufen-Test) in Germany increases the importance of the organs of internal control over public broadcasting, however, there is a need to establish a body that includes external experts, especially for market issues. Another aspect to improve in the “Three-Step Test” should be the introduction of a mechanism that takes into account the views of the private sector.

Author Biography

Dimitrina Jivkova Semova, Complutense University (Madrid)

Complutense University, Faculty of Information Sciences, Department of Journalism III. Ph.D. student.

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Published

2011-03-21

How to Cite

Semova, D. J. (2011). Estrategia para la implantación del Test de Valor Público en España: propuesta de procedimiento. Observatorio (OBS*), 5(1). https://doi.org/10.15847/obsOBS512011471

Issue

Vol. 5 No. 1 (2011)

Section

Articles

License

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