Drama and Tears at the Olympics: An Examination of the Role of Ideology in the Media Coverage of the Figure Skating Final at the 2002 Winter Olympic Games

Elza Ibroscheva, Maria Raicheva-Stover

Abstract


This paper examined the metaphors and language that U.S. media used in their coverage of the 2002 Olympic scandal for the gold medal during the pairs figure skating final. Through a discussion of the historical aspects of the Olympic rivalry between the United States and the Soviet Union and a qualitative examination of the media coverage of the skating scandal, this paper argued that the ideological confrontation between the East and the West found a clear manifestation in the language in which the scandal was reported in the American media outlets as well as helped to further commercialize and sensationalize the sport of figure skating.

Keywords


Olympics Games, media coverage, Cold War stereotypes, ideology

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DOI: https://doi.org/10.15847/obsOBS422010344