Facebook e Agrupamentos de Centros de Saúde: uma relação difícil

Authors

  • Andreia Garcia Escola Superior de Comunicação Social ISCTE-IUL
  • Mafalda Eiró-Gomes Escola Superior de Comunicação Social

DOI:

https://doi.org/10.15847/obsOBS15220211767

Keywords:

Comunicação para a Saúde, Redes Sociais, Facebook, Cuidados de saúde primários, emoticons, emojis

Abstract

Este estudo teve como principais objetivos analisar as reações dos seguidores às publicações efetuadas nas páginas de Facebook dos ACES - Agrupamentos de Centros de Saúde, instituições públicas, integradas no SNS – Serviço Nacional de Saúde, e refletir sobre o tipo de conteúdo que gera maior interação por parte dos utilizadores. Até à data, nada se sabe sobre a interação dos utilizadores nas redes sociais dos ACES daí a pertinência e originalidade do presente estudo. As fontes dos nossos dados foram todas as publicações públicas nas páginas de Facebook dos ACES em 2018. Para a análise sistemática dos dados (análise das mensagens manifestas), utilizou-se o método de análise de conteúdo tanto com cariz quantitativo como qualitativo. Em 2018, as publicações das páginas de Facebook dos Agrupamentos de Centros de Saúde registaram 9,506 reações por parte dos utilizadores (6.906 gostos, 114 comentários e 2,172 partilhas). No período em análise verificou-se apenas o recurso a 314 reações no botão do Facebook para o efeito (232 “Adoro”; 14 “Riso”; 24 “Surpresa”; 39 “Tristeza” e 5 “Ira”).

Downloads

Published

2021-06-23

How to Cite

Garcia, A., & Eiró-Gomes, M. (2021). Facebook e Agrupamentos de Centros de Saúde: uma relação difícil. Observatorio (OBS*), 15(2). https://doi.org/10.15847/obsOBS15220211767

Issue

Vol. 15 No. 2 (2021)

Section

Articles

License

Observatorio (OBS*) has an academic journal profile. As such, it is dedicated to the open exchange of its contents, and freely available to individuals and institutions without charge or formal permission. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. Authors will not be charged for publication or submission to this journal. Authors who publish in Observatorio (OBS*) will release their contributions under the Creative Commons Attribution-NonCommercial-2.0 generic. This licence allows anyone to copy and distribute the article for non-commercial purposes provided that appropriate attribution is given - being the author the copyright holder. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: • Collect and preserve currently accessible materials; • Use material consistent with original license terms; • Provide copies to other LOCKSS appliances for purposes of audit and repair. Fair use of a copyrighted work, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: 1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; 2. the nature of the copyrighted work; 3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; & 4. the effect of the use upon the potential market for or value of the copyrighted work. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. In accord with these provisions, the OBS journal believes in the vigorous assertion and defense of Fair Use by scholars engaged in academic research, teaching and non-commercial publishing. Thus, we view the inclusion of “quotations” from existing print, visual, audio and audio-visual texts to be appropriate examples of Fair Use, as are reproductions of visual images for the purpose of scholarly analysis. We encourage authors to obtain appropriate permissions to use materials originally produced by others, but do not require such permissions as long as the usage of such materials falls within the boundaries of Fair Use.