La utilización de menores en campañas de comunicación solidaria. El caso de Manos Unidas.

Authors

DOI:

https://doi.org/10.15847/obsOBS12220181142

Keywords:

comunicación solidaria, ONGs, menores, sensibilización.

Abstract

La comunicación de las ONGs se desarrolla con el objetivo de visibilizar las carencias en determinadas poblaciones con la intención de encontrar alternativas o soluciones eficientes a ellas. Hablamos de un canal de transmisión para que los individuos puedan llegar a conocer cómo viven, o sobreviven, las personas que habitan los países en desarrollo. Este tipo de comunicación utiliza como reclamo en muchas ocasiones a los menores, ya sea para informar o para persuadir dependiendo de las campañas. En este artículo, analizamos la labor de la ONG Manos Unidas a través de los spots que ha desarrollado para dar a conocer sus actividades, con el objetivo de analizar la presencia de menores en ellos y la labor que pretende desarrollar con ese tipo de imágenes.

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Published

2018-06-04

How to Cite

Gestal, M. V., Bastida, S. O., & Fernández Souto, A. B. (2018). La utilización de menores en campañas de comunicación solidaria. El caso de Manos Unidas. Observatorio (OBS*), 12(2). https://doi.org/10.15847/obsOBS12220181142

Issue

Vol. 12 No. 2 (2018)

Section

Articles

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