Digital resources in popular media practices in Brazil: strategies to reduce asymmetries in the public debate

Authors

  • Ana Cristina Suzina CriDIS (Centre de recherches interdisciplinaires Démocratie Institutions Subjectivités) at Université catholique de Louvain

DOI:

https://doi.org/10.15847/obsOBS0020161081

Keywords:

community media, alternative media, digital culture, Internet, Brazil, asymmetries.

Abstract

This article discusses issues related to the development of popular media in the context of an asymmetric democracy, such as Brazil. It is mostly based in an empirical study which included 55 media experiences all over the country. The objective is to observe the use of digital resources in media practices developed by social movements and community associations, analyzing how it can contribute to the emergence of a plurality of voices in the public debate. The findings suggest a concrete improvement in the media production process and also in the capacity of reaching audiences, especially those outside their niches. But as long as this enlargement of diffusion range can be read as a progress, it also reveals paradoxes while grassroots communities stand far from a stable connected world. The answer could come from a stronger articulation between digital and analogical media strategies.

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Published

2016-09-30

How to Cite

Suzina, A. C. (2016). Digital resources in popular media practices in Brazil: strategies to reduce asymmetries in the public debate. Observatorio (OBS*). https://doi.org/10.15847/obsOBS0020161081