Facebook y la Radio Pública. La Agenda Setting Durante el Paro Nacional Agrario en Colombia.

Authors

DOI:

https://doi.org/10.15847/obsOBS11220171066

Keywords:

Facebook, Web. 2.0., Radio pública, Red Social, Noticias, Participación

Abstract

Este artículo presenta el análisis de las publicaciones que dejaron los usuarios de Facebook en la cuenta del programa informativo Boyacá Noticias de la emisora de interés público de la Gobernación de Boyacá, Colombia durante el Paro Nacional Agrario, ocurrido en Agosto de 2013, cuando el País vivió una de sus más importantes crisis económicas y de orden público de los últimos años. A través de un análisis de contenido, se analizan los mensajes y las interacciones entre los usuarios y los realizadores del noticiero radial a través de Facebook con el fin de conocer el nivel de interacción de los profesionales con su audiencia y la variación de la agenda setting del medio a la luz de la participación del público. La investigación encuentra que los usuarios del Facebook de Boyacá Noticias se apropian del espacio para publicar sus mensajes, opiniones, valoraciones y denuncias, pero se presenta una baja interacción entre los profesionales del medio con los usuarios de la Red.

Author Biographies

María Isabel Villa, Universidad EAFIT

Medellín-Antioquia

Jhon Jairo Herrera, Universidad de Manizales

Facultad de Ciencias Sociales y Humanas. Programa de Comunicación Social y Periodismo

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Published

2017-07-07

How to Cite

Villa, M. I., Herrera, J. J., & Bautista, J. S. (2017). Facebook y la Radio Pública. La Agenda Setting Durante el Paro Nacional Agrario en Colombia. Observatorio (OBS*), 11(2). https://doi.org/10.15847/obsOBS11220171066

Issue

Vol. 11 No. 2 (2017)

Section

Articles

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