Robert G. Picard

Robert G. Picard Mail
JIBS-Media Management and Transformation Center, Sweden

Robert G. Picard is Director of the Media Management and Transformation Centre (, and a Professor in the Department of Economics at Jönköping International Business School (JIBS).
His research focuses on economic structures of media markets, media industries and firms, demand for media products and services, business models and strategies of media operations, productivity of media firms, financial performance, and government policies affecting economic aspects of media. His research has involved newspapers, advertising, broadcasting, and new media.
Picard is the author and editor of 20 books, editor of the Journal of Media Business Studies and is the founding editor of the Journal of Media Economics. He has been on the faculties of Turku School of Economics and Business Administration, California State University, Emerson College, and Louisiana State University. He has also served as a visiting professor at the University of Paris, Shanghai University, the University of Amsterdam, and the Catholic University of Portugal.
Picard has received numerous grants and contracts for research. He is a consultant to ministries and government agencies and numerous media companies and labour organisations worldwide.