Lucy Kung

Lucy Kung Mail
Media Management and Transformation Center, Jönköping International Business School, Sweden

Lucy Küng holds a Phd and habilitation from the University of St. Gallen (Switzerland) where she was Director of the Competence Centre for the Media and Communication Industries, an international research consortium/think tank examining strategic, management and organisational challenges facing the media industry, with partner companies including the BBC, Swiss Broadcasting Corporation, Discovery Networks, and von Holtzbrinck. She was responsible for development and delivery of MA and Executive MBA courses in Media Management at the University of St. Gallen.
She is the author of Inside the BBC and CNN: Managing Media Organisations. She also has extensive management experience in the media sector, and from 1988-1992 was Publishing Director at Random House UK, London.
She is currently Associate Professor in Jönköping International Business School - Media Management and Transformation Center (JIBS MMT Centre), Sweden.
Recent publications:
Lucy Kung (2008) Strategic Management in the Media. Theory to Practice, Sage.
Lucy Kung, Robert G.Picard and Ruth Towse (2008) The Internet and the Mass Media, Sage.